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Functional Beauty: The Steelcase Coordinated Office Approach

December 7, 2009

Union Carbide Cafeteria

Management Decides...

For the Man of Action

The advertising images for Steelcase Coordinated Office in Fortune magazine in the 1960s.


Steelcase Matchbook! How cute.

Above images via The Mid-Century Modernist

Four Salesmen on File Cabinet

“Found Where Business Succeeds”

Steelcase began in 1912 as The Metal Office Furniture Company in Grand Rapids, Michigan. The company specialized in mainly file cabinets and safes at the time, but their first patent was received in 1914 for a steel wastebasket — a prime innovation in its time when straw wastebaskets were a major office fire hazard.

Below are some images from Steelcase Milestones.

Frank Lloyd Wright Desk

1937 Metal Office creates oval-shaped desks based on the design vision of Frank Lloyd Wright. They’re used in the S.C. Johnson and Company building, which Life magazine calls “the most inspirational office building of the 20th century.”

World War II Treaty

1945 The surrender documents ending World War II are signed by General Douglas MacArthur and Japanese officials on a Steelcase table aboard the USS Missouri.

Sunshine Stying

In 1954 The Metal Office Furniture Company changed its name to Steelcase.

Four Pack Systems Furniture

1968 Mobiles®, the first product using concepts of systems furniture was introduced.


One Comment leave one →
  1. January 14, 2010 5:57 am

    Love love love the first three images. what a great find. S.

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