Functional Beauty: The Steelcase Coordinated Office Approach
The advertising images for Steelcase Coordinated Office in Fortune magazine in the 1960s.
Steelcase Matchbook! How cute.
Above images via The Mid-Century Modernist
“Found Where Business Succeeds”
Steelcase began in 1912 as The Metal Office Furniture Company in Grand Rapids, Michigan. The company specialized in mainly file cabinets and safes at the time, but their first patent was received in 1914 for a steel wastebasket — a prime innovation in its time when straw wastebaskets were a major office fire hazard.
Below are some images from Steelcase Milestones.
|1937||–||Metal Office creates oval-shaped desks based on the design vision of Frank Lloyd Wright. They’re used in the S.C. Johnson and Company building, which Life magazine calls “the most inspirational office building of the 20th century.”|
|1945||–||The surrender documents ending World War II are signed by General Douglas MacArthur and Japanese officials on a Steelcase table aboard the USS Missouri.
In 1954 The Metal Office Furniture Company changed its name to Steelcase.